作为店主,您可以为员工添加子账户,以帮助管理和运营您的 TikTok 商店。在本功能指南中,您将了解如何在卖家中心添加子账户并管理其角色和权限。
您可以添加商店子账户并为您的员工分配具有独特权限的不同角色,以便他们完成日常操作,例如管理产品或跟踪订单。TikTok 商店提供具有预设权限的默认角色,以便于管理。
您还可以创建和自定义自己的角色并根据需要设置其权限。

权限和默认角色
权限详细信息
权限根据卖家中心菜单(可能会更改)设置,分为“Viewing only(仅查看)”和“Viewing & Editing(查看和编辑)”。
请注意,有些权限不可拆分。
以下是现有的功能菜单,仅供您参考。管理子账户或角色时,您可以参考卖家中心中的最新权限。
| Permissions (same as the Seller Centre menu) | Viewing only / Viewing & Editing / Not Splittable | Note |
|---|---|---|
| Homepage | Not Splittable | |
| Help centre | Not Splittable | |
| Manage product | Viewing only | |
| Viewing & Editing | ||
| Add new product | Not Splittable | |
| Product rating | Not Splittable | |
| Batch tool (product) | Not Splittable | |
| Add global products | Not Splittable | |
| Manage global products | Not Splittable | |
| Shop health Shop health | Viewing only | |
| Viewing & Editing | ||
| Shop Experience Score | Not Splittable | |
| Message centre | Not Splittable | |
| Academy | Not Splittable | |
| Live manager | Not Splittable | Only for the shop owner account |
| Growth Centre | Not Splittable | |
| Seller profile | Viewing only | |
| Viewing & Editing | Only for the shop owner account | |
| Contact centre | Viewing only | |
| Viewing & Editing | Only for the shop owner account | |
| Linked TikTok account | Viewing & Editing | Only for the shop owner account |
| User management | Viewing & Editing | Only for the shop owner account |
| Partner management | Viewing & Editing | Only for the shop owner account |
| Linked Shopify shop | Viewing only | |
| Manage Orders | Viewing & Editing | |
| Viewing only | ||
| Manage cancellations | Viewing & Editing | |
| Viewing only | ||
| Manage cancellations | Viewing & Editing | |
| Batch shipping | Viewing only | |
| Viewing & Editing | ||
| Shipping options | Viewing only | |
| Viewing & Editing | ||
| Manage shipping | Viewing only | |
| Viewing & Editing | ||
| Shipping Template | Not Splittable | |
| Finance – Withdrawals | Not Splittable | |
| Bills | Not Splittable | |
| Payments | Not Splittable | |
| Settled records | Not Splittable | |
| Invoices centre | Not Splittable | |
| IM | Not Splittable | |
| Promotions – Campaigns | Viewing & Editing | |
| Promotional tool | Viewing & Editing | |
| Affiliate | Viewing & Editing | |
| Ads | Not Splittable | |
| Analytics – Overview | Not Splittable | |
| Creator analysis | Not Splittable | |
| Livestream analysis | Not Splittable | |
| Product analysis | Not Splittable | |
| Video analysis | Not Splittable | |
| Service analysis | Not Splittable |
默认角色
目前有以下九种默认角色可用。
卖家可以通过以下方式找到最新的角色和权限:Seller Centre > My Account > Account Settings > User Management > Add User > Select Role.
| Roles | Permissions |
|---|---|
| Main Administrator | Not Splittable |
| Product Management Specialist | Homepage |
| Help centre | |
| Shop health: viewing only | |
| Message centre | |
| Academy | |
| Seller profile: viewing only | |
| Contact centre: viewing only | |
| Manage product: viewing & editing | |
| Add new product | |
| Product rating: viewing & editing | |
| Batch tool (product) | |
| Product analysis | |
| Order Fulfillment Specialist | Homepage |
| Help centre | |
| Shop health: viewing only | |
| Message centre | |
| Academy | |
| Seller profile: viewing only | |
| Contact centre: viewing only | |
| Manage orders: viewing & editing | |
| Manage cancellations: viewing & editing | |
| Manage returns: viewing & editing | |
| Batch shipping: viewing & editing | |
| Manage shipping: viewing & editing | |
| Shipping options: viewing & editing | |
| Marketing Specialist | Homepage |
| Help centre | |
| Shop health: viewing only | |
| Message centre | |
| Academy | |
| Seller profile: viewing only | |
| Contact centre: viewing only | |
| Campaigns: viewing & editing | |
| Promotional tool: viewing & editing | |
| Manage product: viewing only | |
| Product rating: viewing only | |
| Finance Specialist | Homepage |
| Help centre | |
| Shop health: viewing only | |
| Message centre | |
| Academy | |
| Seller profile: viewing only | |
| Contact centre: viewing only | |
| Withdrawals | |
| Settled records | |
| Invoices centre | |
| Customer Service Agent | Homepage |
| Help centre | |
| Shop health: viewing only | |
| Message centre | |
| Academy | |
| Seller profile: viewing only | |
| Contact centre: viewing only | |
| IM | |
| Manage product: viewing only | |
| Manage orders: viewing only | |
| Manage cancellations: viewing only | |
| Manage returns: viewing only | |
| Manage shipping: viewing only | |
| Batch shipping: viewing only | |
| Product rating: viewing only | |
| Shipping options: viewing only | |
| Affiliate Manager | Homepage |
| Homepage | |
| Help centre | |
| Shop health: viewing only | |
| Message centre | |
| Academy | |
| Seller profile: viewing only | |
| Contact centre: viewing only | |
| Affiliate: viewing & editing | |
| Creator analysis | |
| Livestream analysis | |
| Video analysis | |
| Manage product: viewing only | |
| Product rating: viewing only |

添加用户作为子账户
转到卖家中心的 My Account > Account Settings > User Management
- 您可以通过顶部的过滤栏搜索已添加的用户。可以基于国家、角色、状态和电子邮件地址进行搜索。

- 单击“Create New(新建)”

- 选择要添加的用户角色

- 选择运营国家/地区,您要添加的子账户是否应有权访问所有国家/地区或仅访问特定国家/地区。(这仅适用于多区域商店)
- 输入您要添加的新用户的电子邮件地址

- 选择默认语言然后单击 submit(提交)。

- 会弹出验证通知,告知系统已向相应邮箱发送激活邮件,用户需在120小时内激活账号,激活后才能访问卖家中心账号。

- 如果您返回到用户管理页面,您可以看到刚刚添加的用户及其激活状态。

- 您还可以在用户帐户激活后随时编辑用户的角色。


常见问题解答
1、我可以直接给子账户分配权限吗?
不可以,您只能将角色分配给子账户。
子账户将拥有所分配角色下的所有权限。
2、谁可以分配和自定义角色?
只有店主账号用户可以分配和自定义角色。
3、为什么我不能编辑/创建产品/订单等?
由于每个角色的权限被细化并拆分为查看和编辑,因此某些角色可能会失去权限。
例如,具有客服人员角色的子账户可能会发现他们突然失去了编辑产品/订单的权限。您可以要求账户所有者为子账户添加其他具有权限的角色。账户所有者也可以创建新角色并将其分配给子账户。
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